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Industry NewsDove launches #KeeptheGrey campaign

Dove launches #KeeptheGrey campaign

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Unilever Canada president Gary Wade has shared the launch of Dove’s #KeeptheGrey campaign video. The campaign is aimed at helping break down “the barriers women face as they choose to age beautifully, on their own terms, without consequences,” said Wade. Dove is donating $100,000 to Catalyst Inc., a Canadian non-profit dedicated to women’s inclusion in the workplace. Dove has “gone grey” on all platforms—turning its gold logo grey.

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