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Industry NewsEmpire announces four Saskatchewan FreshCo locations

Empire announces four Saskatchewan FreshCo locations


Empire Co. has announced the next four locations for the expansion of its FreshCo discount banner into Western Canada.

With these four locations in Saskatchewan, Empire has now confirmed 22 of approximately 65 locations in the West. In fiscal 2018, the company announced plans to convert approximately 25 per cent of its underperforming Safeway and Sobeys locations over a five year period.

The four future Saskatchewan FreshCo stores are: Regent Park, Confederation, 33rd Street and Market Mall Saskatoon. The respective Safeway locations will all close in March of next year. The FreshCo stores are expected to open next summer, depending on construction schedules and permits.

The combined closure costs related to store conversions are estimated to be approximately $6 million.

“We are one-third of the way selecting and opening our FreshCo stores in Western Canada,” said Mike Venton, general manager, discount. “We continue to make smart investments and leverage our current real estate network to deliver exactly what our customers want. We are winning market share we simply couldn’t compete for in the past. The customer feedback so far has been strong and we’re moving full steam ahead with our rollout.”

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