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Industry NewsEmpire Company Limited rolls out Scene+ loyalty program in Thrifty Foods

Empire Company Limited rolls out Scene+ loyalty program in Thrifty Foods


Empire Company Limited is now introducing the Scene+ loyalty program in Thrifty Foods in B.C. The rollout of Scene+ in the Thrifty Foods stores in B.C. coincides with the introduction of Scene+ in the Quebec market and caps off the Scene+ introduction across Canada.

Empire became a co-owner of Scene+ in June 2022, along with Scotiabank and Cineplex. Empire introduced Scene+ to customers in Atlantic Canada in August, followed by British Columbia, Alberta, Saskatchewan and Manitoba in September and Ontario in November.

“Introducing Scene+ to our stores in Thrifty Foods in B.C. and the Quebec banners marks the fourth phase of our successful loyalty program rollout across Canada. We couldn’t be happier with the enthusiastic customer response we have seen in Atlantic Canada, Western Canada, and Ontario,” said Sandra Sanderson, senior vice president of marketing. “Our Empire customers love all of the ways they are able to earn and redeem points every day with Scene+, on groceries and so much more. We are thrilled to bring our Thrifty Foods customers all the incredible value this loyalty program has to offer—and they can stay tuned for news of special regional and store-based deals as we launch.”

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