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Industry NewsEmpire unveils Sobeys Stadium in Toronto

Empire unveils Sobeys Stadium in Toronto


Empire and Tennis Canada have announced an expansion of their partnership by launching Sobeys Stadium in Toronto. Sobeys Stadium will host the National Bank Open presented by Rogers, which is played annually in Toronto and Montreal. This August, the women’s event will take place at Sobeys Stadium in Toronto, and the men’s event will take place at IGA Stadium in Montreal.


The Sobeys Stadium name is now official and the Sobeys brand will be highlighted throughout the stadium. Voilà by Sobeys is the official “in-seat ordering experience” at Sobeys Stadium, delivering food to fans directly to their seats.

Beyond tennis, Sobeys Stadium is a multipurpose sports and entertainment complex, spread over 15 acres and located in York, just north of Toronto.

“We celebrate Tennis Canada for the tremendous work they do to advance tennis, making it more accessible across Canada. We are proud to be their partner and host both sites of the National Bank Open, in Toronto and Montreal,” said Erika DeHaas, vice president of marketing communications at Sobeys Inc. “We are one of the biggest supporters of sport in Canada, and building on our success in Montreal with STADE IGA, we know these stadiums create a great opportunity for us to connect with fans, cheer on Canada’s champions and fuel the passion for the game.”

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