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Industry NewsFoodland Ontario celebrates 40 years

Foodland Ontario celebrates 40 years


Thursday, April 13, 2017

For 40 years, Foodland Ontario has been making it easier for families and consumers to identify and enjoy Ontario’s locally grown and harvested foods. Buying local helps to boost the economy, create good jobs and strengthen Ontario’s agri-food sector.

Jeff Leal, Minister of Agriculture, Food and Rural Affairs, visited a Longo’s grocery store last week to mark Foodland Ontario’s 40th anniversary and encourage customers to explore Ontario’s 200 diverse, locally-grown foods.

“For 40 years, our government’s Foodland Ontario program has been building awareness and demand for local food. I encourage all Ontarians to join me in celebrating this important milestone by savouring the good things grown in Ontario. Buying local not only helps us build a strong agri-food sector but creates and maintains good jobs right here in Ontario,” Leal said.

“Congratulations to Foodland Ontario on 40 years of success and bringing to life all good things in Ontario. In our over 60-year history, Longo’s is proud of our long standing relationships and partnerships with our local growers and producers,” said Rosanne Longo, Longo’s spokesperson and Brand Ambassador.

Foodland Ontario is part of the government’s efforts to promote local food, which include:


  • Establishing aLocal Food Strategydesigned to accelerate growth in Ontario’s agri-food sector by increasing consumer awareness and education, better access to local food and expanded local food production.
  • Investing more than $180 million in initiatives and projects that help promote local food literacy and access.
  • Increasing market opportunities for local food by providing funding to Farmers’ Markets Ontario to build capacity and expand farmers’ markets across the province.

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