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Industry NewsFreshCo, CPG firms on marketing shortlist awards for diversity campaigns

FreshCo, CPG firms on marketing shortlist awards for diversity campaigns

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Multicultural marketing campaigns by CHALO! FreshCo, FreshCo and some CPG companies have made the shortlist for the 2021 Marketing Awards.

The multicultural categories recognize work that aims to connect brands with Canada’s diverse ethnic and cultural communities.

The campaigns on the shortlist include:

  • Diwali Shayari, CHALO! FreshCo
  • The Diwali Lantern, CHALO! FreshCo
  • Prices Do the Talking, FreshCo
  • Activia South Asian Promotion, Danone Canada
  • America the Beautiful, Unilever (Dove)
  • EFC Multicultural Radio Campaign, Egg Farmers of Canada
  • Unapologetically Human, Kruger Products

Gold winners will be announced during a virtual ceremony on June 30 and silver and bronze winners will be posted online after the show. Visit the Marketing Awards online for details

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