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Industry NewsFreshCo opens 44th store in Western Canada with new Calgary location

FreshCo opens 44th store in Western Canada with new Calgary location

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FreshCo opened its newest location in Western Canada with a store in Calgary at Whitehorn.

Mike Venton, general manager for FreshCo, stated previously that the banner has grown significantly in Western Canada since opening its first store in 2019.

The Calgary Whitehorn location marks the 44th store in Western Canada.

The expansion of the banner is part of a five-year plan Empire announced in 2017 to convert 25 per cent of its full-service Safeway and Sobeys locations in the region to FreshCo stores.

In January 2021, when FreshCo had hit its halfway mark with its Western Canada discount expansion plans, Venton stated, “Empire’s discount network has grown 23 per cent since we opened our first store in the West only two years ago…Alberta is ripe with opportunity for Empire to compete with a strong discount offering.”

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