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Industry NewsGiant Tiger launches loyalty program

Giant Tiger launches loyalty program


GT VIP, Giant Tiger’s first loyalty program, has been launched across Ontario.

GT VIP was first launched to 21 Ottawa-area stores in April of this year. The success of the program there prompted the company to launch across the entire province, says Cindy-Lynn Steele, senior vice president, corporate strategy & marketing.

Available on both Android and iOS devices, the Giant Tiger app is free to download. Once customers login, they can search their GT VIP deals, browse the weekly flyer, and shop online. At the store, customers scan the “stripes” barcode or provide their phone number to activate the deals at checkout.

New deals are loaded every Wednesday with discounts on groceries, fashion and home essentials. These discounts are offered in addition to the Giant Tiger flyer discounts and specials.

Member benefits include exclusive contests and sweepstakes, as well as partnership perks such as restaurant and sporting events savings.

The company anticipates full Canada-wide rollout starting early 2020.

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