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Industry NewsHeinz Ketchup release ‘ridiculously slow’ all-red puzzle to pass the time

Heinz Ketchup release ‘ridiculously slow’ all-red puzzle to pass the time

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As social distancing and self-isolation become the norm, a nostalgic favourite is  back and trending in social feeds: the puzzle. Heinz Ketchup has released a puzzle of its own, with  570 pieces, all identical Heinz red. It might just be the world’s slowest puzzle.

“Heinz is known for its iconic, slow-pouring ketchup. In a period when everyone has a little more time on  their hands and puzzle popularity has skyrocketed, we wanted to help pass the time by connecting the two,” says Brian Neumann, senior brand manager, Kraft Heinz Canada. “We’re always looking to deliver fun, contextually relevant ways to give our consumers a smile, and this ridiculously slow, all-red Heinz  ketchup puzzle seemed like the perfect fit.”

Heinz is giving away 57 puzzles to ketchup lovers in 17 countries around the world. In Canada, 57 Canadians will have the chance to win one by going to @Heinz_ca on Instagram and commenting on the post here sharing who they wish they could finish the puzzle with.

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