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Industry NewsHeinz’s website rewards fans who wait 57 minutes

Heinz’s website rewards fans who wait 57 minutes


Heinz is testing people’s patience by launching a slow website, where if you wait for 57 minutes, you get rewarded with free Heinz Ketchup.

The website takes 57 minutes to load.

“Heinz Ketchup in our iconic glass bottle is notoriously slow-pouring, so much so that our fans know good things take time,” says Daniel Gotlib, associate director of brand building & innovation of Kraft Heinz Canada. “We’re always looking for unique and engaging ways to connect ownable brand traits with relatable consumer experiences, like the frustration of waiting for a page to load.”

Canadians can go to for a chance to win a free bottle.

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