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Industry NewsHostess to acquire Voortman Cookies in $432 M deal

Hostess to acquire Voortman Cookies in $432 M deal


Hostess Brands Inc. plans to acquire Voortman Cookies Ltd. from Swander Pace Captial for approximately $425 million.

Hostess plans to close the deal in early January 2020.

“Voortman is a leading brand with a well-defined consumer position that complements and extends the growing Hostess portfolio into the growing cookie and better-for-you sweet snacking categories with meaningful runway for future growth,” commented Andy Callahan, Hostess’ president and CEO.

“We believe the acquisition of Voortman will create significant value for all of our stakeholders. We expect the combination of Hostess’ lean, proven operating model and Voortman’s brand and adjacent category position, will result in meaningful cost savings and growth opportunities. This acquisition fits well into our long-term growth strategy and we are confident that Voortman will be a great addition to our existing sweet baked goods snacking and breakfast portfolio.”

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