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Industry NewsHow industry is mobilizing support for the people of Ukraine

How industry is mobilizing support for the people of Ukraine

metro-1126805Photo courtesy of Metro Inc.

Grocery retailers, suppliers and associations have announced their support for the people of Ukraine. The following are just some of the industry initiatives currently underway.

In a statement from Metro and its banners: “Metro Ontario/Metro mon épicier, Food Basics, Super C, Groupe Première Moisson, Groupe Adonis Inc., Jean Coutu and Brunet stand with Ukraine and its people in the brave battle they are fighting. A fundraiser will be deployed across our stores and pharmacies in Ontario, Québec and New Brunswick to appeal to the generosity of customers to support the country. Customers who wish to do so are invited to support by adding a $2 donation at checkout. This collective effort will be complemented by a $100,000 donation from METRO.”

The Retail Council of Canada (RCC) has issued the following statement acknowledging the devastating events of the war on Ukraine: “Canada is home to more than 1 million Ukrainians and the third-largest population of Ukrainians outside of Ukraine and Russia. The desire for our community to assist those affected by the crisis is widespread. At the request of many RCC members, we wanted to provide information on how you can help. The federal government launched a matching fund on February 25, 2022, and will match, dollar for dollar, donations made by individual Canadians to the Canadian Red Cross, between February 24 to March 18, 2022, for crisis relief in Ukraine, up to a maximum of $10 million.”

In another recent story, Couche-Tard will suspend its operations in Russia effective immediately and Procter & Gamble is reportedly ending all new capital investments in Russia and reducing its portfolio.

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