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Industry NewsInstacart expands in Quebec, now reaches 90% of Canadian households

Instacart expands in Quebec, now reaches 90% of Canadian households


Instacart has expanded its reach in Quebec and added new retailers, increasing same-day delivery availability to 90 per cent of Canadian households. The North American online grocery delivery platform’s French-language experience in Quebec marks the first time the company has launched products in another language.

Since its introduction in June, Instacart has seen more than a quarter of its Quebec customers opt for French. Following today’s expansion, Instacart will now deliver groceries and essential goods from more than 40 retailers and 2,400 stores across Canada, including initial launch partners Costco, Les Aliments M&M and Walmart. To further support this expansion, Instacart is planning to bring on an additional 10,000 full-service shoppers across Canada, helping deliver household essentials to customers countrywide.

New retailers include Pharmaprix, H&M, Sephora Canada and Staples Canada and delivery can be as fast as one hour in a French or English product experience. Instacart is now available in Quebec City, Laval, Gatineau, Longueuil, Saint-Jean-sur-Richelieu, Granby, Saint-Hyacinthe, Boucherville, Drummondville, Sherbrooke, Châteauguay, Salaberry-de-Valleyfield, Shawinigan, Lévis, Brossard, Repentigny and Blainville following the company’s initial launch in Montreal.

“For decades, Pharmaprix has been a leading destination for Quebec customers for health and beauty products, food staples and general convenient shopping to help them make life a little bit easier,” says Matthew Carr, vice president, merchandising at Shoppers Drug Mart & Pharmaprix. “Partnering with Instacart on their expanded Quebec launch provides one more convenient alternative and allows stores to better serve customers wherever they need us, whether that’s in person or delivered right to their door.”

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