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Industry NewsIpsos names Canada's Top 10 'most influential brands'

Ipsos names Canada’s Top 10 ‘most influential brands’

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PC Optimum, Walmart and Amazon make the Ipsos Most Influential Brands in Canada, with PC Optimum moving up in the annual ranking.

Most Influential Brands in Canada 2021

1. Google (-)

2. Amazon (-)

3. YouTube (-)

4. Apple (-)

5. Facebook (-)

6. Microsoft (+2)

7. Netflix (-1)

8. Visa (-1)

9. PC Optimum (+1)

10. Walmart (-1)

“Canada’s most influential brands have needed to adapt, be resilient and provide assistance in new and different ways. Their edgy, unconventional and in some cases supportive nature is what makes them stand out in a crowded, competitive marketplace,” said Steve Levy of Ipsos. “They influence how we dress, communicate, shop, spend our free time, celebrate, socialize and since 2020 stay safe.”

The only Canadian brand in the Top Ten, Loblaws-owned PC Optimum climbed up one spot to 9. The program now has broad reach with 2021 being the year it was fully deployed across all of the LCL retail assets and e-commerce offerings ensuring it was there for customers during the pandemic. Moreover, PC Optimum’s partnership with Esso gave it even further reach.

The Most Influential Brands study examines five key dimensions that drive the most influential brands in Canada: trustworthiness, presence, being leading edge, corporate citizenship and engagement. With the unprecedented shift in consumer behaviour driven by COVID-19, a sixth dimension was added in 2020 and retained in 2021– COVID which reflected the help, sincerity and caring that some brands demonstrated. The study ranks brands according to their influence; this year’s study polled a representative sample of over 6,000 Canadians. Survey findings were analyzed geographically, by gender and across generations including Boomers, Gen X, Millennials, and Gen Z.

The 2021 list was announced by The Association of Canadian Advertisers (ACA) and Ipsos, in partnership with Publicis and The Canadian Media Directors’ Council (CMDC) based on a comprehensive study measuring and ranking today’s brands in Canada. The Most Influential Brands study has been conducted since 2010, evaluating 100+ brands and ranking their influence.

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