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Industry NewsItaly launches joint initiative to promote its products in Canada

Italy launches joint initiative to promote its products in Canada

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Canadians may soon have more Made in Italy products to choose from following the launch of a multi-partner initiative among Italian government organizations and Eataly.

The Embassy of Italy in Canada, the Italian Trade Commission in Toronto and Eataly Toronto are part of a worldwide initiative of the Italian Ministry for Foreign Affairs and International Cooperation that focuses on the authenticity and distinctive traits of Made in Italy products.

Eataly plans to highlight products now available in-store and new entries. Consumers will learn about Italian products by means of seminars and tastings held at the Eataly Toronto location. The promotion will kick off in January and span all of 2021.

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