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Industry NewsJean Coutu launches annual heart and stroke awareness campaign

Jean Coutu launches annual heart and stroke awareness campaign

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Jean Coutu has launched its heart and stroke campaign. Now in its fourth year, the company has joined forces with Coeur + AVC (Heart + Stroke) and Josée Boudreault, a stroke survivor.

The campaign, “Un bijou de vie” (Jewel of Life) is designed to raise public awareness of the signs of stroke and to raise funds for research. The campaign helps raise funds by selling a limited 2020 edition $10 bracelet composed of semi-precious stones in the colours of the Heart + Stroke Foundation, which are sold at Jean Coutu locations.

 

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