Joe Fresh has partnered with President’s Choice Children’s Charity on a limited edition capsule collection aimed at helping children. With every consumer purchase of Joe Fresh X President’s Choice Children’s Charity items, a portion of the proceeds of up to $75,000 will be donated to President’s Choice Children’s Charity. The charity’s goal is to feed one million Canadian children annually and facilitate food education and skills for kids in schools across Canada.
The collection includes items for babies, toddlers and kids and will be available online and in select stores on August 16, 2022.
In 2021, President’s Choice Children’s Charity provided over 122 million meals and snacks in schools across Canada. Through the Power Full Kids program in schools across Canada children are provided with good food, and also learn food skills aimed at teaching them to grow and cook.
“Helping Canadians Live Life Well is a priority for us at Joe Fresh. As we head into a busy back-to-school season we know it can be difficult for families that face food insecurity. We are thrilled to be teaming up with President’s Choice Children’s Charity to help address this challenge for children and their families across the country,” says Ian Freedman, president at Joe Fresh.