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Industry NewsKashi launches campaign for “mindful eating” with Olympic skater Tessa Virtue

Kashi launches campaign for “mindful eating” with Olympic skater Tessa Virtue

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Kashi is teaming up with Canadian ice dancing Olympic gold and silver medalist Tessa Virtue to promote healthier eating.

The campaign entitled #FullOfLife is an integrated communication campaign that will reach Canadians in stores, through social media channels and traditional media platforms. The initiative will feature new product introductions from Kashi. As the face of the campaign, Virtue will appear on in-store signage and on Kashi’s social media channels.

Kashi is introducing several new non-GMO project verified innovations beginning January 2021 across all major Canadian grocery and club retailers including Kashi Soft Baked Cereal Bars (Strawberry 7 Grain and Cocoa 7 Grain);  Kashi Organic Cinna Loops Cereal and Kashi Organic Cocoa Loops Cereal:

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