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Industry NewsKeurig Dr Pepper Canada partners with Toronto Blue Jays to enhance fan...

Keurig Dr Pepper Canada partners with Toronto Blue Jays to enhance fan experience

Keurig Dr Pepper Canada and the Toronto Blue Jays have unveiled a multi-year partnership to boost fan engagement at Rogers Centre and across Canada.

Starting this season, fans visiting the newly renovated Rogers Centre will be treated to an array of KDP Canada’s most beloved products. It includes the debut of Canada Dry, Mott’s Clamato, Dr Pepper, Crush, and Atypique among the concessions offerings.

Notably, the ballpark’s revamped right-field bleachers, introduced in 2023, have now been named the Canada Dry Bleachers. The section will feature exclusive signage, in-game features and unique activations throughout the season.

“We’re delighted to offer Blue Jays fans the opportunity to enjoy their favourite Canadian brands such as Canada Dry and Mott’s Clamato, along with other iconic beverages like Dr Pepper and Crush when they visit Rogers Centre. We are also proud to provide a non-alcoholic alternative with our taste-forward lineup of Atypique mocktails,” said Jean Gagnon, senior director of cold beverages at Keurig Dr Pepper Canada. “This partnership presents a unique opportunity to directly engage our brands with Canadian baseball fans in an environment where product enjoyment and leisure intersect to create memorable brand experiences.”

Signage will be installed at TD Ballpark ahead of the Spring Training Games. Expect several brand activations at the Canada Dry Bleachers to be unveiled in the coming months.

“Over the past two seasons, the Blue Jays fan experience has been completely reimagined, and with that, we are thrilled to introduce the Canada Dry Bleachers to enhance the Outfield District at Rogers Centre, and welcome KDP Canada’s quintessential Canadian products to the ballpark. We are excited to continue collaborating with Keurig Dr Pepper Canada to bring engaging experiences to life for Blue Jays fans across Canada for many seasons to come,” said David O’Reilly, director of the Toronto Blue Jays.

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