Keurig Dr Pepper has announced the company is expanding its partnership with Italian coffee company Lavazza Group.
The expansion includes broader sales and distribution of Lavazza K-Cup pods and introduces Lavazza’s Canadian brand, Kicking Horse Coffee, to the K-Cup pod format. Under the terms of the agreement, Keurig Dr Pepper will continue to serve as the exclusive sourcing partner and manufacturer of Lavazza K-Cup pods.
In addition, the company will take on sales and distribution responsibilities in retail and e-commerce channels across the U.S. and Canada.
“Lavazza has been a valued partner since 2014, and we are pleased to continue our collaboration as the brand becomes a member of our licensed brand family,” said Patrick Minogue, president of U.S. Coffee at Keurig Dr Pepper. “Having renowned, premium coffee brands like Lavazza and now Kicking Horse Coffee as part of the K-Cup pod family underscores our ability to drive growth while providing consumers with premium coffee brands available to enjoy at home.”