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Industry NewsKimberly-Clark Canada partners with United Way, asks Canadians to join #ShareASquare Canada

Kimberly-Clark Canada partners with United Way, asks Canadians to join #ShareASquare Canada


Kimberly-Clark Canada is partnering with United Way Centraide Canada and encouraging Canadians to join the social media initiative #ShareASquareCanada to help support Canada’s vulnerable population.

Kimberly-Clark Canada is committed to donating $100,000 to United Way Centraide Canada’s national fund to help the most vulnerable populations receive critical community services and support during this global crisis. Additionally, 100,000 rolls of Cottonelle and 10,000 Kleenex facial tissue boxes will be donated through local United Way Centraides across Canada to help those in their communities who require essential products most.

While the impact of COVID-19 continues to put additional stress on consumers across Canada as they seek out everyday household essentials, Cottonelle and Kleenex brands are calling on Canadians to rally together and #ShareASquareCanada to help those in need, without making direct contact, to alleviate the various paper product requirements of friends and community members.

Through June 1, for every post made by any individual, company or organization that shares a picture or video on Facebook, Instagram or Twitter with the hashtag #ShareASquareCanada, Kimberly-Clark Canada will donate $1, up to a maximum donation of $50,000, to continue its efforts of supporting vulnerable populations. The #ShareASquareCanada social media initiative is meant to unite communities across Canada and celebrate acts of kindness happening in local communities as a reminder that we are all in this together.

“We are seeing the real-time impact this virus is having on product availability, and while our teams are working tirelessly to produce and ship product to retailers, we want to invite consumers to #ShareASquareCanada to help others in need,” saiysTherese Brisson, director of marketing & sales strategy at Kimberly-Clark Canada. “Instead of stockpiling toilet paper and facial tissue products, let’s stock up on generosity, now and for the road ahead. We believe our consumers have no shortage of kindness and trust they will #ShareASquareCanada and help us on this community mission.”

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