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Industry NewsKraft Heinz uses AI-powered solution to replace empty peanut butter jars

Kraft Heinz uses AI-powered solution to replace empty peanut butter jars

In Partnership with SkipTheDishes, Canadians Can Redeem a Free, Same Day Delivery of Kraft Peanut Butter (CNW Group/The Kraft Heinz Company)

Kraft Heinz is using an AI-powered solution to replace empty jars of peanut butter. In partnership with SkipTheDishes, consumers use their mobile device to scan the scraping marks at the bottom of nearly empty jars of peanut butter, similar to a QR code, to get a free jar of Kraft Peanut Butter delivered the same day through Skip Express Lane.

The AI technology will recognize the nearly empty jar of peanut butter and allow a limited number of Canadians to order a new, full jar for free through Skip Express Lane. Skip Express Lane has 22 locations across Canada.

According to Kraft Heinz, 52 per cent of Canadians feel sad when they run out of peanut butter.

“As a brand that strives to spread comfort that nourishes the souls of Canadians, part of our mission is to connect with peanut butter enthusiasts in culturally relevant ways — such as bridging the gap between food and technology,” says Stephanie Goyette, head of marketing and strategy at Kraft Heinz. “Our latest campaign is a prime example of a convenient, consumer-first innovation disrupting the way Canadians replenish their spreads.”

For the next month, the first 750 Canadians each week who visit and scan an image of their empty peanut butter jar can receive a free replacement of Kraft Peanut Butter on a first come, first served basis through Skip Express Lane.

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