Canada's most authoritative and exciting grocery b2b publication
Industry NewsKraft Hockeyville nominations open to inspire Canada's best hockey communities

Kraft Hockeyville nominations open to inspire Canada’s best hockey communities

Kraft Heinz, in collaboration with the National Hockey League (NHL) and the National Hockey League Players’ Association, has opened nominations for Kraft Hockeyville 2024, with the submission period closing on Feb. 18 at 11:59 p.m.

For 18 years, Kraft Hockeyville has contributed over $4.8 million to 97 communities, addressing the escalating costs associated with maintaining or upgrading aging sports and recreation infrastructure in Canada. This year, Kraft Hockeyville is joining forces with Patrice Bergeron, Stanley Cup champion, Olympic gold medallist, former NHL player, and Boston Bruins captain, as the official ambassador for the 2024 program.

“Like many Canadian hockey fans, my passion and connection to the game started at my local arena,” said Bergeron. “I’m thrilled to be this year’s Kraft Hockeyville 2024 ambassador to help further ignite the passion of the sport and proudly advocate and support the next generation of hockey players across the nation.”

During the nomination period, Canadian hockey communities are encouraged to share their stories, celebrating their connection to the game and local arenas. These stories contribute to the legacy of Kraft Hockeyville, exemplified by last year’s winner, West Lorne, Ont., which faced limited space due to a surge in minor hockey registrants, a statement reads.

“Hockey is the beating heart of many communities across Canada,” said Simon Laroche, president of Kraft Heinz Canada. “At Kraft Heinz, we’re proud of the significant role we continue to play in helping support the growth and future of Canada’s game.”

The grand prize for Kraft Hockeyville 2024 includes the opportunity to host an NHL pre-season game, along with a $250,000 grant for arena upgrades. The winner will also leave with the prestigious title of Kraft Hockeyville 2024. In addition, the winner and each of the three runner-up communities will receive $10,000 in new hockey equipment, courtesy of the NHLPA Goals & Dreams fund, to promote youth participation in the sport.

To learn more about the contest rules and program details, visit

Follow us:

Recent Issues

Related Articles