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Industry NewsKraft Peanut Butter supports Team Canada athletes

Kraft Peanut Butter supports Team Canada athletes


Kraft Peanut Butter is partnering with Olympic speed skater, Laurent Dubreuil. Laurent will be featured in a national campaign, airing throughout the Beijing 2022 Olympic Winter Games. The campaign highlights the athlete’s journey—the highs, the lows, and everything in between in the pursuit of gold.

“Growing up in an athletic family with parents who are Olympians, the importance of nutrition has been ingrained in me from a young age,” says Dubreuil. “Like many other Canadians, I grew up eating Kraft Peanut Butter and it continues to be a big part of my diet today. Knowing I have Kraft Peanut Butter as a partner for the Olympic Winter Games for not only the physical nourishment, but also a reminder of home and my days as an aspiring athlete, is very special to me.”

Kraft Peanut Butter will be sending several athlete partners, including freestyle skiers, Chloé and Justine Dufour Lapointe, and bobsledder, Cynthia Appiah to Beijing with their own supply to get the taste of home they need while on the road. 

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