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Industry NewsKruger’s Cashmere Collection: A virtual fashion showcase for a cause

Kruger’s Cashmere Collection: A virtual fashion showcase for a cause


Kruger Product’s annual Cashmere Collection took place virtually this year on October 5. The well-known fashion event, now in its 17th year, raises awareness and funds for breast cancer.

The first-ever virtual Cashmere Collection Masquerade Ball featured 15 Canadian designers. This year’s event pays homage to Venetian traditions and 2020’s hottest commodities – face masks and bathroom tissue – with Couture ball gowns and masks made entirely from Cashmere Bathroom Tissue (BT).


Unique in the world, the 2020 Cashmere Collection features original runway-ready BT Couture, all fashioned by veteran collection contributors. Taking cues from 16th Century Venice, the 15 Masquerade Ball designers have reimagined traditional Venetian ball gowns and masks with twenty-first century sophistication. The theme was established in November 2019 to inspire memorable ballgowns and masks entirely crafted in Cashmere Bathroom Tissue ― Canada’s best-selling brand.

“The Cashmere Collection has uplifted Canadian fashion design while providing much-needed support to the Breast Cancer cause for 17 years,” says Susan Irving, Chief Marketing Officer at Kruger Products. “This year, its more important than ever for Canadians to look out for one another and to give back. Kruger Products is committed to building a future without Breast Cancer and we are proud to continue our support of Canada’s design community in the spirit of philanthropy and goodwill; and to continue our support of Canada’s Frontline Fund for healthcare workers.”

The annual kick off to October Breast Cancer Awareness month, the Cashmere Collection heralds the brand’s annual fund and awareness-raising activities for the Breast Cancer cause at the Canadian Cancer Society. Throughout October, twenty-five cents from the sale of every specially marked package goes directly towards breast cancer efforts (up to a maximum of $35,000).

This year, Kruger Products, maker of Cashmere, is also making a generous donation to The Frontline Fund, a network of more than 160 hospital foundations across Canada created to deliver resources to frontline healthcare workers protecting Canadians against COVID-19, in the 2020 collection’s 15 designer names.


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