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Industry NewsKruger’s Cashmere Collection: virtual fashion show

Kruger’s Cashmere Collection: virtual fashion show


Kruger Products 18th annual Cashmere Collection runway is happening in September.

The well-known event raises funds for breast cancer.

The theme this year will be new Belle Époque-inspired couture for 20th century Europe.

“Canada is preparing to emerge from a time of hardships that has been distinguished by remarkable and generous community support, all with a strong sense of resilience,” says Susan Irving, CMO Kruger Products, maker of Cashmere. “This year’s Cashmere Collection: The NEW Belle Époque looks to the future through an optimistic lens, as a celebration of achievement and cultural renewal post-pandemic, while recognizing the strength of Canadians affected by breast cancer in a year full of unprecedented challenges.

Several local artists have been chosen to showcase their designs. Canadians can vote for their favourite design on Facebook, with every vote up to $10,000 representing a $1 donation to the Canadian Cancer Society Breast Cancer Foundation.

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