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Industry NewsLactalis Canada’s Cracker Barrel launches new creative campaign

Lactalis Canada’s Cracker Barrel launches new creative campaign


Lactalis Canada, the Canadian company behind brands like Cracker Barrel and a subsidiary of France-based Lactalis Group, has announced a new marketing campaign from Cracker Barrel cheese.

Live this month in both English and French Canada, the new campaign provides a refreshed take on the previous fun and spirited Cracker Barrel “Kitchen Swagger” television spot centred around cheese-loving heroes experiencing “mic-drop” moments in the kitchen and the “swagger” they showed when using Cracker Barrel cheese. 

The new campaign once again highlights the unabashed cheese lover who isn’t afraid to flaunt the pride they have when using Cracker Barrel Cheese.

Watch Cracker Barrel’s new campaign here.


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