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Industry NewsLoblaw expands exclusive PC Insiders program to PC Optimum members

Loblaw expands exclusive PC Insiders program to PC Optimum members


Loblaw Companies Ltd. has opened its PC Insiders subscription program to its 16 million PC Optimum loyalty members.

“What started as a small test quickly ballooned, drawing more subscribers than we imagined, and a long waiting list. Today that wait is over, with an open invitation to customers nationwide,” said Sarah Davis, president, Loblaw Companies Ltd. “We’ve packaged up the powerful combination of Canada’s favourite products and its most complete e-commerce network for families who want exceptional value and convenience.”

The program launched last year as a small invitation-only offer of exclusive rewards and e-commerce benefits for select PC Optimum members who were also PC Financial Mastercard cardholders. For an annual or monthly subscription fee, members were offered major rewards on Canada’s top brands and family essentials, as well as free pick-up and delivery on most of Loblaw’s nationwide e-commerce sites and conveniences.

For the $99 annual subscription, PC Insiders members have access to the following exclusive value and convenience offers across Loblaw’s many brands, 2,500 stores, and national e-commerce network – including more than 600 PC Express pick-up sites:

  • Free PC Express e-commerce grocery pickup (worth up to $260 annually for a weekly shopper)
  • Free shipping from and (worth up to $92 annually for a monthly shopper)
  • An extra 20% per cent back in PC Optimum points on all brands of baby diapers and formula
  • An extra 20 per cent back in PC Optimum points on all purchases of PC Organics products, PC Black Label Collection products, Joe Fresh products including those from*, and luxury beauty items purchased online at
  • A surprise home-delivered box of our favourite curated President’s Choice items
  • A $99 travel credit annually, for eligible PC travel services bookings

“This launch is a big opportunity for our most loyal customers, as the more they use the subscription the more they will save and earn,” said Davis. “PC Optimum loyalty points are already in the wallet of 16 million Canadians, and this is a new opportunity for members who want to take their loyalty benefits to the next level.”

Over the last year, initial PC Insiders members have on average received benefits that are more than twice the value of the subscription costs, with some earning many times the price. The company used feedback from initial members to evolve program offers, tailoring its rewards. It expects the program will continue to evolve and grow.

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