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Industry NewsLoblaw expands health and wellness app to Alberta

Loblaw expands health and wellness app to Alberta


Loblaw Companies Limited has launched a health and wellness app in Alberta. The launch is part of an  ongoing expansion of the app, first introduced in October, 2020 in Atlantic Canada.

PC Health is designed to provide Canadians with convenient access to healthcare resources and support. In addition to Atlantic Canada and Alberta, the app is available for download in Ontario and British Columbia. Loblaw says it plans to expand access to the app nationally over the coming months. 

Loblaw has leveraged its extensive expertise in food and nutrition along with experience in healthcare and pharmacy gained through Shoppers Drug Mart Inc. to create what it believes to be a one stop digital health tool for Canadians.  

“Our company’s purpose is to help Canadians live life well and the PC Health app is an innovative and powerful new tool that we really think brings this to life,” said Jeff Leger, president, Shoppers Drug Mart. “This app combines our company’s expertise – health and wellness advice, nutrition, and rewards – into a healthcare solution for Canadians that can live right at their fingertips.”

Users can log on to the PC Health app to get health or nutrition guidance via live chat with a registered nurse or dietician. They can set up health goals from a variety of health programs tailored to different consumer needs, such as maternal, health, diet or nutrition. And users have the opportunity to earn PC Optimum points by completing daily goals and activies.

Loblaw partnered with health-tech leader, League, to provide the technology and digital health expertise behind the app. 

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