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Industry NewsLoblaw expands PC Optimum to beer, wine and spirits

Loblaw expands PC Optimum to beer, wine and spirits

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Loblaw Companies Limited has expanded its PC Optimum program to include beer, wine and spirit purchases at Real Canadian Liquorstore locations.

“We’re excited to offer our customers another way to earn and redeem PC OptimumTM points,” says David Harrington, vice president, liquor operations, Loblaw. “PC OptimumTM rewards our most loyal customers, and what better way to do that than expanding the program to provide more points on more items for Albertans.”

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