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Industry NewsLoblaw expands private label offering with plant-based rollout

Loblaw expands private label offering with plant-based rollout


Amidst the rising demand for private label and plant-based products, Loblaw Companies Limited is rolling out an extensive lineup of President’s Choice plant-based product offerings.

“When discovering and developing new products, our goal is always to provide our customers choice in the grocery aisle,” says Kathlyne Ross, vice president of Product Development and Innovation at Loblaw Companies Limited. “Canadians are curious about plant-based foods and searching for realistic meat and dairy alternatives that taste great. Our extensive line of plant-based products is the solution.”

According to a recent survey commissioned by the President’s Choice team, almost half (49 per cent) of Canadians are interested in trying plant-based alternatives, but many (48 per cent) are concerned about taste.

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