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Industry NewsLoyalty Ventures announces New AIR MILES Reward Program with Pattison Food Group

Loyalty Ventures announces New AIR MILES Reward Program with Pattison Food Group

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Loyalty Ventures Inc. a provider of tech-enabled, data-driven consumer loyalty solutions has announced that its AIR MILES Reward Program has added grocer Pattison Food Group as part of its card-linked offers promotion.

Starting September 22, at any of Pattison Food Group’s 257 participating grocery retailer locations, AIR MILES Collectors who link any Canadian-issued Mastercard to their AIR MILES account can earn Miles on eligible purchases. AIR MILES and Pattison Food Group are celebrating the launch of this partnership with a bonus offer until November 16.

Pattison Food Group consists of eight grocery banners, and its largest is Save-On-Foods, a well-known retail chain with 176 stores across Western Canada. The other participating banners are Buy-Low Foods, Quality Foods, Choices Markets, Urban Fare, Nesters Market, PriceSmart Foods, and Nature’s Fare Markets, bringing this points-earning opportunity to customers in markets of all sizes throughout Western Canada.

“We believe in finding strategic partnerships with strong brands that share our enthusiasm for targeted marketing and personalized offers for our customers, and we’re very excited to partner with AIR MILES,” said Dan Howe, chief marketing officer for Pattison Food Group. “More Rewards and AIR MILES are two strong loyalty programs in Western Canada and together, we have opportunities to create win-win value for customers.”

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