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Industry NewsMars buys Kind North America

Mars buys Kind North America


Mars plans to fully acquire Kind North America, after taking a minority stake in the company in 2017.

Under the terms of the acquisition, Kind will function as a distinct and separate business under the Mars umbrella. Lubetzky will continue to work with the business he started and retain a financial stake in Kind, most of which he had previously donated to charity.

The acquisition price was not disclosed but a New York Times article values it at about $5 billion.

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