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Industry NewsMcCain Foods boosts FMCG analytics with investment in New Brunswick data science...

McCain Foods boosts FMCG analytics with investment in New Brunswick data science firm

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McCain Foods has invested in New Brunswick based company Fiddlehead Technology, a data science company.

Fiddlehead launched six years ago and focuses on helping food and beverage manufacturers improve operations using their analytics and machine learning to develop solutions.

“The insight we have received working with Fiddlehead to date has been instrumental in helping McCain drive growth through data analytics,” says Jillian Moffatt, chief technology officer of McCain Foods.

“We’re proud to be investing in another New Brunswick-born company that will enable us to continue using data science and technology to ensure we remain at the forefront of Canadian business,” adds Moffatt.

With this investment, McCain and Shawn Carver, co-founder and CEO of Fiddlehead, become the only shareholders.

“This investment ensures we will have the talent and resources that we need to help our growing list of customers realize more value from their data,” says Carver.

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