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Industry NewsMetro acquires MissFresh ready-to-cook meal service

Metro acquires MissFresh ready-to-cook meal service


Thursday, August 3, 2017

Metro Inc. is buying a majority interest in Montreal-based MissFresh Inc., a company specializing in the delivery of ready-to-cook meals.

The acquisition positions Metro in the growing online sales niche of ready-to-cook meals. MissFresh’s three cofounders will retain 30 per cent of the capital and continue to take an active part in the company’s management with the existing team.

“We are pleased to partner with the three founders of MissFresh, dynamic entrepreneurs who have developed a promising concept that is already popular with consumers,” said François Thibault, executive vice-president, chief financial officer and treasurer, Metro. “As an alternative solution to healthy eating that is easy to prepare and delivered to your door, MissFresh offers products that will be complementary to what we have in store, which will help us to better meet the needs of consumers.”

Founded in 2015 by Marie-Eve Prevost, Bernard Prevost and Ritter Huang, MissFresh is a Canadian company that meets a growing demand from families and professionals who want to eat healthy and balanced foods, but who have little time for shopping and preparing meals.

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