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Industry NewsMetro commits $1 M to help communities in need, encourages customers to...

Metro commits $1 M to help communities in need, encourages customers to donate


Metro is donating $500,000 to Feed Ontario and United Way with a pledge to match customer donations of up to $500,000 in support of its Together We Can toonie-fundraising campaign.

Starting April 6 and running until April 30, Metro will appeal to the generosity of its Metro and Food Basics customers and invite them to donate a toonie at checkout in stores.

“At Metro we are committed to do everything we can to support communities in need across Ontario during the COVID-19 pandemic. The idea of Together We Can has never been more true and I am proud that Metro and Food Basics, with the help of our customers, can truly make a difference during these difficult times,” says Carmen Fortino, executive vice president, Ontario Division head and national supply chain, Metro.

In order to take immediate action, Metro has chosen its long-time community partners, Feed Ontario and United Way, to distribute the much-needed aid to regional agencies. These agencies are on the frontlines serving people who are struggling during this incredibly difficult period. It is an additional donation in Ontario after announcing on March 25 a $500,000 donation to Feed Ontario and Food banks of Québec, as well as a $500,000 to the emergency fund of United Way/Centraide.

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