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Industry NewsMetro joins Royal Agricultural Winter Fair to promote local food

Metro joins Royal Agricultural Winter Fair to promote local food


“Spotlight on Local Presented by Metro,” the biggest addition to the Royal Agricultural Winter Fair in years, puts the focus on the best local food Ontario has to offer for this year’s edition of the 97-year-old event.

The +7000 square foot feature brings together winners from this year’s Royal food competitions, entrepreneurs from Metro’s Locally Sourced program, and artisanal local food and beverage suppliers from across Ontario’s regional tourism destinations.

The initiative provides an opportunity for Fair patrons to meet the amateur, semi-professional and professional makers, bakers and producers who represent the best local food Ontario has to offer. It is comprised of several elements including Champions Showcase Presented by Metro, Ontario’s regional tourism destinations, OLG Entertainment Stage and Metro’s Locally Sourced program.

Champions Showcase will feature prize-winning products from the Royal’s Food Competitions with a different food product being featured each day, including three new categories. Ontario’s regional tourism destinations will provide an opportunity to experience the wineries, breweries, growers, producers, bakers and food innovators from areas all over Ontario including the province’s Indigenous Communities. Attendees will also experience culinary and agri-tourism destinations across the province.

Through its Locally Sourced program, Metro has been sourcing and qualifying local small businesses and food entrepreneurs, providing business coaching, marketing support, free listing opportunities and prominent placement in stores. Fair goers will have a chance to meet some of the Locally Sourced success stories, sample and purchase their delicious goods.

As part of the partnership, successful entrants may earn distribution in Metro stores regionally or across Ontario, an introduction to Metro’s private brands or the opportunity to work with Metro to develop products and scale.

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