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Industry NewsMetro joins Stingray Retail Media Network

Metro joins Stingray Retail Media Network

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Metro has joined the Stingray Retail Media Network—responsible for exclusive sales representation of all in-store digital audio advertising within approximately 1,100 Metro stores under several banners in Quebec and Ontario including Metro, Metro Plus, Super C and Food Basics, as well as drugstores primarily under Jean Coutu and Brunet, Metro Pharmacy and Food Basics Pharmacy banners. 

Retail-based digital audio advertising enables brands to connect and remain top of mind with highly qualified consumers during their in-store shopping journey.

“Metro is already partnering with Stringray for in-store audio purposes and this is a natural evolution of our retail media capabilities. With this agreement, Stingray will now serve our grocery and pharmacy stores with relevant ads that will aim to improve the in-store customer experience and drive better conversion for brands,” said Alain Tadros, vice president of marketing, Metro Inc.

The Stingray Retail Media Network officially launched across Ontario Metro banner locations in November 2021 and is expanding within Quebec locations throughout Q2 2022.  

Metro is not the only major Canadian retailer to have recently joined Stingray’s network.

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