Thursday, July 6, 2017
Grocery retailer Metro Inc. has expanded its Metro Local purchasing program with the arrival in-store of 60 new products from 18 different suppliers based in the southwestern Ontario region.
As of this month, customers shopping in 13 Metro stores in and around London and Windsor, Ont., will be able to purchase unique products either made or developed in their area. The products are from the frozen grocery, dairy, grocery, deli, seafood and produce categories. Food Basics will launch the program in the region at a later date.
The rollout to this market marks the second phase of the local purchasing program in Ontario, which kicked off in Ottawa in March 2017. The success of the local purchasing program will be continuously evaluated and will influence the program’s development in other markets in Ontario, Metro said. The ultimate goal will be to have the local purchasing program available across the province.
“The variety and quality of products made in southwestern Ontario is second to none and we’re pleased to be able to offer more of them on our store shelves,” said Joe Fusco, senior vice-president, Metro Ontario. “Our customers ask us for more local products in store and now we’re able to deliver on that commitment.”
Suppliers now represented on store shelves include Shaw’s Ice Cream, Mapleton’s Organic Dairy, Bright Cheese, Bos Smoked Fish Inc., Ironwood Coffee Company, The Garlic Box and more.