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Metro’s Moi rewards program membership more than doubles in one year to 2.5M

Metro is celebrating a successful first year for its Moi rewards program, which has more than doubled its active members from 1.2 million to 2.5 million. 

Over $65 million in points were redeemed by members on their everyday essentials. Quebec’s largest rewards program is offered at Metro, Jean Coutu, Super C, Brunet and Première Moisson.

With several million transactions per week and nearly three-quarters of Moi members shopping at more than one banner to take advantage of the program, Moi allows members to accumulate points faster and redeem them to save on everyday essentials at grocery stores and pharmacies. Léger’s Wow 2024 survey ranked Moi as the most widely used rewards program in Quebec, with 79 per cent of Metro customers actively engaged.

“The strength and complementarity of our food and pharmacy networks in Quebec, where over 97 per cent of Quebec households already shop in a year, are an integral part of the program’s success. Moi is a major component of our overall digital strategy, enabling us to better know and understand our customers so we can offer them rewards on everyday products and help them save,” says Alain Tadros, vice president and chief marketing officer and digital strategy. 

Communication channels for reaching consumers have multiplied in recent years, making engagement with customers even more important. The Moi program provides greater contact opportunities to maintain a privileged relationship with them. Thanks to the knowledge acquired about their buying habits, the program offers members personalized deals every week across all participating banners. These cross-banner offers enable members to earn points more quickly and save in participating stores.

Building on the success of its launch and the expertise developed in Quebec over the past twelve months, Metro announced last April that the Moi rewards program will be deployed in its 275 Metro and Food Basics stores in Ontario later this year.

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