A Toronto startup is launching a new app to manage marked down food that would otherwise be thrown away.
The Globe and Mail says Flashfood Inc. hopes that its new app will enable grocers to post pictures of marked-down food online and offer it at reduced prices via smartphone messages.
“The average grocery store is throwing out perfectly good food, anywhere from three days to months before the best-before date,” says Flashfoods founder and CEO Josh Dominques. “If I could see the deal, pay through my phone and pick the food up that day, I’d shop that way all the time.”
The app launched in January 2017 and is used by Longo’s and Ottawa-based Farm Boy in six stores in three cities.