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Industry NewsSobeys opens first FreshCo in Western Canada

Sobeys opens first FreshCo in Western Canada

sobeys_freshco_entrance-3852294File photo

A former Safeway location in Mission, BC has become the first store for the Sobeys FreshCo discount brand outside of Ontario.

The new FreshCo represents the launch of FreshCo’s expansion into Western Canada. A second new FreshCo location opens in Winnipeg next week.

Grocery Business has previously reported on the FreshCo expansion. You can read our report here.

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