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Industry NewsNielsen revamps consumer business to become NielsenIQ

Nielsen revamps consumer business to become NielsenIQ

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Nielsen’s Global Consumer Business is becoming a stand-alone company and will be known as NielsenIQ.

“Unveiling our new brand is one of many actions we are taking as part of our blueprint for modernizing our client experience, while continuing to be the global leader in delivering complete consumer intelligence,” says David Rawlinson, CEO of Nielsen’s Global Consumer Business.

“We are creating a bolder, more forward-thinking company that will allow us to share our unparalleled expertise, which is rooted in our pursuit of the most comprehensive data sets and commitment to measuring every transaction equally. Our new name and brand represents our continued dedication to these ideals, while bringing to light the intelligence behind our technology, platforms, and predictive capabilities.”

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