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Industry NewsLoblaws launches no name beer

Loblaws launches no name beer


Loblaw has announced that no name beer is launching in Ontario.

The new no name beer will retail for $10.45 for a six-pack and will be arriving at select LCBO stores and online at this month.

To kick off its arrival, and to celebrate the first long weekend of 2019, no name beer will be part of the ‘buck-a-beer’ program and available for $6.60 (including deposit) over the Family Day weekend, from February 15 until February 17, or while supplies last. Loblaw says this is the first of a series of weekend promotions that will be run throughout the year.

“When we piloted ‘buck-a-beer’ to Ontarians last fall, the results were unbelievable,” says Ian Gordon, senior vice president, no name. “We had record-breaking sales and incredible consumer feedback. It was an easy decision to bring the no name® brand to this category at this price.”

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