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Industry NewsOnce again, Chapman’s stands for the greater good

Once again, Chapman’s stands for the greater good

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Chapman’s has never shied away from calling out issues, supporting those in need, and using its corporate voice to advocate for the most vulnerable.

The most recent example is a major donation and a viral social media campaign helmed by the company in solidarity and support of the people of Ukraine. The campaign has reportedly had over 1.6 million views. 

Said Lesya Chapman, marketing manager for Chapman’s Ice Cream, in a recent social media post: “From the bottom of our hearts we #StandWithUkraine. Ukraine needs our help and full support now. We are contacting The Canada-Ukraine Foundation to contribute $50,000 towards the Ukraine Humanitarian Relief fund.” She then invited Canadians to join Chapman’s in its efforts and to pledge support through the Ukrainian Canadian Congress at https://www.ucc.ca/.

The response to the campaign has been positive:

“Talk about a brand that lives and breathes and practices kindness.” – Paula Schuck

“I’m so impressed by your company! You just keep making the big decisions to put your support behind what is right! I will always support your brand and teach my kids that by supporting you they too are doing the right thing. Cheers!” – Roberto Mancini.

“Slava Ukraina! Thank you for your generous support and compassion for the people of Ukraine!” – Deanne Macewko

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