Nature Fresh Farm of Leamington, Ont.. was honoured for its packaging design at this year’s PAC Global Awards Competition.
The company received the Best in Class or their HallowYoom and Award of Distinction for their Organic Greenhouse Berries in the Package Innovation Design — Labels category.
“To see our design and marketing team be recognized for what we’ve always known is industry excellence is extremely rewarding,” says Matt Quiring, senior vice president of sales and marketing at Nature Fresh Farms. “Internally we recognize and celebrate the talent on our team, but for them to be celebrated by the industry is another level of success we believe our team is incredibly deserving of.”
Nature Fresh Farms’ design team created seasonal Halloween packaging for the company’s Yoom tomato product. Meanwhile, through the strategic use of icons and text, Nature Fresh Farms effectively communicates the benefits of greenhouse-grown berries to shoppers in a simple yet engaging manner.
“Enticing consumers to pick up your product is the first step to ensuring any product’s success; and more often than not, the packaging entices a consumer to pick up your product. We invest in marketing strategies that lend themselves to exciting packaging and approachable language on packs that drive consumer trial, because while we know we can gain consumer loyalty and repeat purchase with the flavour our products offer, we first have to get our products into the hands of consumers, and packaging helps us do that.”