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Industry NewsOntario start-up expands 10-minute grocery delivery to Toronto

Ontario start-up expands 10-minute grocery delivery to Toronto

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An Ontario grocery delivery start-up that promises 10-minute delivery, is expanding operations to Toronto and says it will expand to cover most of the GTA in coming months.

Ninja Delivery, a Waterloo, Ont. business launched in 2021. The unique business offers grocery food items, but also offers products for health and beauty and pets, phone charges, and even COVID-19 antigen tests.

On top of fast 10-minute delivery speeds, Ninja is open until 2 AM, has no minimum order, offers free delivery on orders over $9.99, and requires no subscription fees.

Wesley Yue, co-founder and CEO says the company is able to provide ultra-fast delivery because of proprietary technology that does everything from product selection, inventory arrangements in micro-fulfillment centres, packing orders and routing the fastest path to customers’ addresses. 

“We started Ninja to save people their most scarce resource: time. This inspired us to build a service that feels like magic, and now we want to make it available to as many people as possible” says Yue, “Torontonians will now have a faster and local alternative to services like Instacart and UberEats, which can take hours, sometimes days to deliver.” 

Yue adds that the business is built on a sustainability model: it uses electric bikes, recycled paper bags and technology to prevent inventory waste.

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