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Industry NewsOrganic grocers Fresh City and Mama Earth join forces

Organic grocers Fresh City and Mama Earth join forces


Fresh City, an urban farm and omnichannel organic grocery retailer has acquired subscription organic e-grocer Mama Earth Organics.

The combined company will own and operate several brands including Fresh City, Mama Earth, The Healthy Butcher, and Mabel’s Bakery, with both e-commerce and retail businesses, creating more variety and options for customers looking for local and sustainable choices.

According to the companies, the transaction creates the largest organic retailer in Ontario with almost 80 per cent of revenues online. The acquisition was financed by existing Fresh City investors including Bennett Church Hill Capital, Good & Well, TELUS Pollinator Fund for Good and Dragonfly Ventures. 

“From our first harvest of snow peas in the Spring of 2011, we have relentlessly sought new ways to create a kinder and more sustainable food system. Uniting Fresh City and Mama Earth is a huge win for local farmers and makers, for our 500 plus dedicated team members and for the tens of thousands who we feed each week,” says Ran Goel, founder and CEO of Fresh City. 

“We each have our strengths, and together we can provide even better products, experiences, and service for our customers. Further, together we can better advance our mutual missions of helping people make a positive impact on the planet through their food choices”, adds Mary Graham, former CEO of Mama Earth, now president of Fresh City.

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