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Industry NewsPepsiCo’s Gatorade brand partners with Canadian tennis star

PepsiCo’s Gatorade brand partners with Canadian tennis star

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Gatorade Canada is expanding its athlete roster to include 19-year-old Canadian tennis sensation Leylah Fernandez, ahead of her participation in the Australian Open and 2022 WTA Tour.

The partnership follows the breakthrough 2021 season for the Montreal, Que. native, who won the hearts of tennis fans globally last year. Fernandez’s talent and consistency led her WTA ranking to skyrocket from #88 to #24 in the world.

Fernandez joins a Gatorade Canada athlete roster that is stacked with some of the most elite Canadian athletes including; Marie-Philip Poulin, Hayley Wickenheiser, Andre DeGrasse, Sidney Crosby, Alexis Lafrenière, Aurélie Rivard, Tyler McGregor, as well as fellow Canadian tennis player Bianca Andreescu.

Gatorade Canada has formed a multi-year partnership with the national sport organization, Tennis Canada.

 “We are proud to have Leylah join the Gatorade family and fuel her journey as a young athlete playing with so much heart and skill,” said Lourdes Seminario, Senior Director of Marketing at PepsiCo Canada.

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