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Industry NewsPhoto of the week: Unique collaboration kicks off Italian Heritage Month

Photo of the week: Unique collaboration kicks off Italian Heritage Month

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On the eve of Italian Heritage Month, five independent grocers in the Greater Toronto Area have joined forces in a single TV advertising placement to kick off a collaborative sale with Aurora Importing & Distributing. In announcing the initiative Anthony Morello, president of Aurora, said “I guess whoever said it couldn’t be done has been proven wrong. This is an amazing accomplishment: perhaps the first time in history!”

The commercial goes to air this week on OMNI and CITY TV across the GTA.

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